Successful Relationships in the E-banking Business
نویسندگان
چکیده
In spite of the continuous development of the e-commerce, the vast competitiveness that exists in the online context makes it necessary to reinforce the ties established with current customers. In this respect, relationship commitment has been considered as a key factor for maintaining successful long-term relationships with customers. However, there are few studies that analyze the commitment development in the online context. Thus, in this project we put forward a model in order to characterize the consumer’s commitment to a website in the context of electronic banking. The data, collected thanks to a web survey using Spanish-speaking subjects, showed that website usability has a direct and significant effect on both consumer’s satisfaction and consumer’s commitment to a financial services website. In addition, consumer’s satisfaction is also positively related to consumer’s commitment to a website.
منابع مشابه
E-banking and Soundness Indicators for the Banking Network of Iran
Development of E-banking has modified the structure of banking business and banking performance, efficiency, risk and challenges which have also been articulately recognized based on the international best practices. E-banking brazenly expedites and streamlines financial transactions via enhancing technology and expanding the bank services in comparison with conventional banking. Accordingly, o...
متن کاملIntroduction of a Framework for Customer Orientation Using Ambulant E-Banking Services Marketing (Case Study: Mellat Bank in Isfahan)
E-banking (electronic banking) is the modified business banking toward E-business (electronic business) banking that actually uses the electronic communication channels such as internet, phones, cell phones and the like. By using this method, the demands of customers such as time independent and high flexible actions are satisfied. In this process, marketing is so important because guiding cust...
متن کاملE-recruitment in Iranian Bank and insurance industry
Currently, e-recruiting is one of the most successful e-commerce applications as a method for quickly reaching a large pool of the potential job seekers. The capability of advanced e-recruiting tools has enabled recruiters to quickly identify and hire qualified candidates, and to build ongoing relationships with prospective employees. The aim of this paper is to review and analyze the E- recrui...
متن کاملIntroduction of a Framework for Customer Orientation Using Ambulant E-Banking Services Marketing (Case Study: Mellat Bank in Isfahan)
E-banking (electronic banking) is the modified business banking toward E-business (electronic business) banking that actually uses the electronic communication channels such as internet, phones, cell phones and the like. By using this method, the demands of customers such as time independent and high flexible actions are satisfied. In this process, marketing is so important because guiding cust...
متن کاملChallenges of the Iranian E-Banking Business Model in Digital Transformation
With advanced information and communication technology, the organizations’ business model has undergone fundamental changes. These changes are also observed in the banking industry. This research aims at explaining the Iranian electronic banking business model and recognizing its challenges in the transformation to digital banking, which is considered as the research innovation. In terms of met...
متن کاملBusiness Ethics as a Prevention Paradigm of Banking Crimes
Background: One of the prominent features of ethics is to prevent conflict and tension in society and between individuals, and when ethics exist in society, some abnormalities in society will be eliminated. Ethics are also important in business relationships and will promote business prosperity, trust, honesty and goodwill, and economic transactions will result in a healthy and reassuring envir...
متن کامل